A visitor’s first impression of Michigan State University online must be a positive one. Perceptions of MSU’s quality, value, and standing are affected by the visitor’s experience when browsing university websites, reading content, accessing information, and using web-based services.
MSU Web Standards provide guidance on web elements and practices that are required for every institutional web page.
1.2 Recommended Elements and Practices Checklist
Create intuitive, useful, and positive web experiences for audiences by including these elements and practices in every MSU web-based communication and interface:
Specifies typefaces chosen for MSU websites (font usage may be recommended or required for certain page elements), Gotham typeface and licensing, acceptable font substitutions, and typeface samples
Provides direct access to website contact information, privacy statement, accessibility information, and site map and includes university contact information
Addresses incorporating MSU's Web Accessibility Policy Technical Guidelines, validating HTML and CSS code, regularly checking web pages for broken links, and using descriptive page headings and link titles