Typeface is the design of the letters and characters, including shape, stroke weight, serifs, length of ascenders and descenders, and other characteristics that make the typeface recognizable.
A font is a digital representation of a typeface in one size, one style, and one weight. Style is the vertical angle of the characters (normal, italics). Weight is the thickness of the characters (light, regular, bold, black) in relation to their height.
Example of a font: Courier 12px normal bold
A font family is a collection of all font size and style combinations of a typeface.
Gotham is the primary typeface selected for MSU websites. The MSU Brand website explains why MSU’s primary fonts were chosen and lists acceptable font substitutions.
University Communications (Comms) has purchased a license to use the Gotham fonts, allowing the entire MSU community to use the fonts free of charge in any websites containing university content. Gotham fonts are owned by Hoefler and Company (website http://typography.com/).
The website designer or developer determines which sizes, styles, and weights of Gotham web fonts are to be used for the website’s standard content, page title, headings, links, etc. The MSU Web Standards dictate sizes, styles, and weights for the MSU Masthead and Standard Footer.
A combination of the following Gotham fonts can be used together in the website.
Gotham fonts:
Gotham ScreenSmart fonts:
Gotham Narrow ScreenSmart fonts:
Required: Gotham font for MSU Masthead and Standard Footer
Recommended: Gotham font (or an acceptable substitute font) for headings, copy, and hyperlinks
The recommended typeface for use on MSU websites is Gotham (sans serif) all weights. See The MSU Brand – Typography in the MSU Brand website for additional fonts that may be substituted. Note that Californian should not be used for web content.
For a list of acceptable fonts that may be substituted for Gotham fonts in content other than the MSU Masthead or Standard Footer, refer to typography information at The MSU Brand - Design and Visual Identity.
To request Gotham web fonts for your website, fill out and submit the Gotham web font request form.
There is no cost to you for using Gotham or Georgia with your MSU website.
Gotham fonts are available to everyone but do require an installation in conjunction with a Comms developer. This process takes about 10-15 minutes. Once you have submitted the online Gotham request form, a Comms developer will contact you and provide the customized font files you will install on your web server.
Gotham font files use the OpenType format.
Note: Print media, slide shows, videos, and other non-web applications utilize desktop fonts – contact University Communications to obtain these fonts.
Once installed, you will be provided with an HTML <link> statement that allows your web pages to use Gotham fonts.
To implement Gotham fonts in your website:
body { font-family: 'Gotham SSm A', 'Gotham SSm B', arial, sans-serif; font-weight: 400; font-style: normal; font-size: 15px; }
Georgia may be added to a website using cascading style sheets:
body { font-family: Georgia, serif; weight: normal; }
Gotham font overview:
http://www.typography.com/fonts/gotham/overview/
Gotham fonts:
http://www.typography.com/fonts/gotham/styles/
Gotham ScreenSmart fonts:
http://www.typography.com/fonts/gotham/styles/screensmart/
How Web Fonts Work:
http://www.typography.com/cloud/how-it-works/
Font Comparison Tool:
View sample content in various fonts and sizes of your choosing. Compare Gotham fonts with other font families in sample content.
http://www.typography.com/fonts/gotham/webfonts/gothamssm-book/
Samples of the Gotham (eight weights) and Georgia (one weight) typefaces are shown in figure 5-1.
For detailed specimen sheets and information, please visit:
Further resources on Michigan State University’s Typography Brand Standards may be found on the University Communications website.