Integrated Communications and Strategic Partnerships

We work with partners across the university to achieve a strategic communications approach for MSU that is coherent, collaborative and accountable. Through networks, advisory committees, forums and work groups, we establish shared goals, strategies and initiatives; support adoption of enterprise tools and technologies; and elevate performance.

 

What We Do

Strategic Partnerships

We work closely with leadership from across MSU to establish and advance shared goals. Two key groups — a leaders forum of deans and vice presidents, and a work group of senior communicators — help us in this work.

We have strategic partnerships with all degree-granting colleges, the Office of Admissions, Residential and Hospitality Services and Student Affairs.

We work across the university to improve content performance that drives unit and university reputation using an enterprise content strategy, technology initiatives and key performance metrics.

We engage in joint annual planning with each unit and work to ensure integration and connection across all our functions as we partner. We also support units in hiring lead communications staff to ensure they have the essential skills and experience for a digital world grounded in analytics.

University Communicators Network

The University Communicators Network connects more than 200 communications professionals across campus. In monthly meetings, communicators share ideas and best practices and provide programs and presentations on topics of interest.

We also lead Social @ Michigan State, a subgroup of UCN, for social media managers and social content producers. The group meets quarterly to hear speakers, share best practices, learn new technologies and collaborate on social media activities.

Each year, we host a day-long conference featuring nationally acclaimed marketing and PR experts. We also provide many other resources and professional development and networking opportunities for MSU communicators.

For information on UCN, please contact Nicole Lycos. For information about Social @ Michigan State, please contact Katie Kelly.