Marketing, Public Relations and Digital Strategy

Our marketing, public relations and digital strategy team takes an integrated approach to increasing visibility and building reputation for Michigan State University. From brand campaigns and national media placements to enterprise marketing technology initiatives and paid advertising, we help MSU pursue the strategies, products and tools to deliver the Spartan story of discovery, education and impact.

 

What We Do

Brand Strategy and Management

We bring MSU’s distinctiveness to life, communicating how this world-class research university drives extraordinary contributions to the common good with an uncommon will. We communicate MSU’s brand through high-profile campaigns as well ongoing multichannel storytelling. The way our brand is expressed — its look, feel, tone and messages — reflects who Spartans are and what we aspire to achieve. We provide a range of resources, including brand guidelines, to help the MSU community leverage the positive equity of the brand.

Integrated Marketing and Public Relations

We use sustained storytelling and multichannel content distribution to share the Spartan story.

Our PR specialists select stories to develop, write and pitch to media, based on inherent news value, strong potential for national media coverage and to build reputation.

PR team members are MSU’s primary media contacts in broad topic areas. To explore the newsworthiness of a particular item, contact the PR specialist assigned to that area or your unit communicator.

Faculty and staff interested in receiving media training related to communicating research, scholarship, teaching and outreach topics should contact Jennifer Davis, director of public relations. The MSU Communications Toolkit for Academics is another good resource.

Stories developed by the PR team become part of the content mix offered by MSU’s integrated marketing communications team, appearing in MSUToday and shared through social. Team members create, aggregate and amplify additional content for these channels, including managing paid promotion, using a content model and guided by analytics.

Creative and Multimedia

With design, photography and videography, we bring MSU stories to life. We are the visual expression of Michigan State, working in a variety of styles, formats and forms all designed to share the MSU experience and increase engagement.

A complimentary photo gallery for the public and a free image gallery for MSU communicators and other staff and faculty members are available at photos.msu.edu. Prints of images found in any of our galleries may be purchased from that secure website. Commercial entities must contact University Communications for permission to use MSU images.

Our photo and video team also offers consulting and fee-for-service photography and video on a limited basis. Please contact the team for pricing on services. For photography services, contact Derrick Turner. For videography services, contact Kevin Epling.

For the latest MSU videos, visit MSUToday and the MSU YouTube channel.

Digital Marketing and Experience

Our team manages the msu.edu home page, MSUToday.msu.edu and related websites that serve as front doors to the university. We engage audiences through a number of university-level social channels including Facebook, Instagram, LinkedIn, Twitter and YouTube. And we keep MSU alumni and friends connected and informed about MSU news with the MSUToday weekly email and other email campaigns.

We develop and implement digital experience and marketing strategies to meet university goals. In the areas of social media and website design, the team establishes guidelines and standards for MSU social media and website design, shares expertise and best practices with communicators across campus and provides consultation.

We also support enterprise adoption of marketing technologies, including MSU’s preferred enterprise web content management platform, social media management software and marketing automation tools. These technologies support communicators, make the university more efficient and help provide a more seamless digital experience for our audiences.

Marketing Insights and Analytics

We design, manage and conduct research and data analysis to inform strategy, understand audience behaviors and preferences, understand trends and improve marketing and PR effectiveness. The team is responsible for developing an insights framework for key performance indicators at the university level and across units for strategic priorities.