Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
Michigan State University
University Communications and Marketing
  • Apply
  • Give
  • Visit

University Communications and Marketing

  • What We Do
  • |
  • Who We Are
  • |
  • Resources
University Communications and Marketing
  • What We Do
  • Who We Are
  • Resources

< What We Do

< Who We Are

< Resources

  • Apply
  • Give
  • Visit

Brand and Identity

  • Brand Studio
  • Branded Templates
  • Boilerplate Text
  • MSU Editorial Style Guide
  • Graphic Elements
  • Logos and Marks
  • Logo Usage Chart
  • Signature Logo Generator for MSU Units

Photo and Video

  • Filming at MSU
  • Photo Guidlines
  • MSU Photos

Digital Experience

  • Digital Experience Studio
  • MSU Web Standards
  • Social @ Michigan State
  • Social Media Directory

Media Communications

  • Campus Media Guidelines
  • Experts Directory
  • Guidelines for Unit Communicators
  • Issues and Statements
  • Media Contacts
  • Media Relations Procedures
  • Op-ed Guidelines
  • FOR MEDIA

Additional Resources

  • University Trademarks and Licensing
  • Policy on Endorsement, Sponsorship and Advertising
  • Sparty Mascot
  • Copyright Permissions Center
  • Jobs at University Communications and Marketing
  • Communications Toolkit for Academics

Contact us

(517) 355-7505

Address

Olds Hall 408 West Circle Drive East Lansing, MI 48824

Releases and Statements

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page

If you're having accessibility issues, please let us know.

Know MoreTransparency Reporting: Budget & Salary/Compensation
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|

Jan. 20, 2021 | Read time 1 min

MSU viewbook

The MSU Admissions viewbook was designed to communicate a powerful, brand-aligned thematic message: It’s not just what we do that makes us Spartans—but why and how we do it. The award-winning publication encourages prospective students to imagine themselves as Spartans and to consider how their experiences at MSU will shape their lives for years to come. Readers come away with not only with a sense of what it means to be a Spartan, but also a clear understanding of MSU’s top-ranked academic programs, high-caliber opportunities and inclusive community.

Two students looking at viewbook

 

View the PDF