Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
Michigan State University
University Communications and Marketing
  • Apply
  • Give
  • Visit

University Communications and Marketing

  • What We Do
  • |
  • Who We Are
  • |
  • Resources
University Communications and Marketing
  • What We Do
  • Who We Are
  • Resources

< What We Do

< Who We Are

< Resources

  • Apply
  • Give
  • Visit

Academic Toolkit

University Communications and Marketing >

Academic Toolkit

Michigan State University

Brand and Identity

  • Brand Studio
  • Branded Templates
  • Boilerplate Text
  • MSU Editorial Style Guide
  • Graphic Elements
  • Logos and Marks
  • Logo Usage Chart
  • Signature Logo Generator for MSU Units

Photo and Video

  • Filming at MSU
  • Photo Guidlines
  • MSU Photos

Digital Experience

  • Digital Experience Studio
  • MSU Web Standards
  • Social @ Michigan State
  • Social Media Directory

Media Communications

  • Campus Media Guidelines
  • Experts Directory
  • Guidelines for Unit Communicators
  • Issues and Statements
  • Media Contacts
  • Media Relations Procedures
  • Op-ed Guidelines
  • FOR MEDIA

Additional Resources

  • University Trademarks and Licensing
  • Policy on Endorsement, Sponsorship and Advertising
  • Sparty Mascot
  • Copyright Permissions Center
  • Jobs at University Communications and Marketing
  • Communications Toolkit for Academics

Contact us

(517) 355-7505

Address

Olds Hall 408 West Circle Drive East Lansing, MI 48824

Releases and Statements

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page

If you're having accessibility issues, please let us know.

Know MoreTransparency Reporting: Budget & Salary/Compensation
Michigan State University
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|

Communicating beyond journals and peers

As a scientist, scholar or researcher, you help solve the world’s most pressing problems. To truly impact others, your voice needs to be heard more broadly beyond your peers and journals to help create a more engaged and informed society.

Evidence shows that communicating publicly can:

  • Increase scholarly metrics
  • Enhance stature and reputation among peers and students
  • Counter public misperception on such issues as GMOs, vaccinations or climate change
  • Help maintain public support for research funding at the national and state level
  • Help attract private funding and help satisfy public funding outreach requirements
  • Create collaborative opportunities
  • Increase postdocs and grad student recruitment

Beginning your communication journey

University Communications and Marketing and your college communicator are available to help you on the journey to explain your work in language that is compelling and understandable to the public.

We can help you determine the newsworthiness of a research topic, connect you to The Conversation, provide media training and more.

Please use the following online toolkit to find tips and tricks on how to:

  • Effectively tell a story
  • Build a website
  • Talk to the media
  • Use social media
  • Create graphics
  • Create presentations
  • Write for The Conversation
  • Upcoming media training opportunities