The Social @ Michigan State community is a professional development group for campus communicators responsible for managing university-affiliated social media accounts.
The Social @ Michigan State group has a team on Microsoft Teams through Spartan365. Request to join the Social @ Michigan State team through the Teams platform when logged in using your MSU Net ID.
The Creating a Content Strategy workshop was held on November 3, 2020. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Using Insights to Guide Content workshop was held on November 19, 2020. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Social Media Listening workshop was held on January 21, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Instagram: Grid & Stories workshop was held on February 18, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Creating Video for Social Media workshop was held on March 18, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Conducting and Analyzing Competitive Research workshop was held on October 27, 2022. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
The Accessibility on Social Media workshop was held on September 7, 2023. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.
Ellen Doepke and Katie Bylin shared insights gleaned from 2022 social media content on institutional channels, as well as predictions and platform updates to plan for in 2023.
Ellen Doepke and Katie Bylin shared insights gleaned from 2021 social media content on institutional channels, as well as predictions and platform updates to plan for in 2022.
Ellen Doepke and Katie Bylin shared information about how the algorithms on various social media channels work, and tips for constructing content to optimize for the channels.
The February 23, 2021, meeting featured lightning round presentations from Social @ Michigan State community members. We would like to thank our colleagues for sharing their insights with our group. The presentation slide decks are available below.
The December 3, 2020, meeting featured a guest speaker. Tyler A. Thomas, Senior Director of Integrated Content, University of Nebraska-Lincoln, shared his presentation "Pandemic Punching Bag: Managing Social Media & Your Health In a Pandemic."
The July 23, 2020, meeting featured updates and presentations related to advocacy and issues management on social media. Resources shared at the meeting are available for download at the links below.
We continue to push out our back-to-campus campaign efforts on the institutional social media accounts. Please help share and use the hashtag #SpartansWill when encouraging Spartans to practice safety measures.
The December 19, 2019 meeting featured lightning round presentations from several campus communicators. Resources shared at the meeting are available for download at the links below.
Several individuals have asked for the vendor used by REHS for environmental graphics installation. Here is the contact they use for their campus work:
Foresight Supersign
1200 Marquette
Lansing, MI 48906
Ph: (517) 487-5071
FAX: (517) 487-6211
Email: signs@foresightgroup.net
Web: http://www.foresightsupersign.com
Resources shared at the meeting are available for download at the links below.
Resources shared at the meeting are available for download at the links below.
Resources shared at the meeting are available for download at the links below.
Thank you to all who were able to join us for our recent meeting of the Social @ Michigan State group.
A few general announcements were shared:
Resources shared at the meeting are available for download at: https://go.msu.edu/DNH
Thank you to all who were able to join us for our recent meeting of the Social @ Michigan State group.
The presentation deck, available for download here, includes the following:
Thank you to all who were able to join us for our March Social @ Michigan State group meeting.
Resources shared at the meeting are available for download at the links below.
Thank you to all who were able to join us for our fourth Social @ Michigan State group meeting.
Resources shared at the meeting are available for download at the links below.
Thank you to all who were able to join us for our third meeting of the Social @ Michigan State group.
Resources shared at the meeting are available for download at the links below.
As a follow up to the trolls/negativity issue, we also wanted to share an additional resource not discussed at the meeting. The Behavioral Threat Assessment Team (BTAT) is a campus team working to evaluate reported potentially dangerous behavior. If in the course of your work you come across messages that indicate a possible threat of harm to self or others of the campus community, please contact BTAT. You can learn more at http://btat.msu.edu/.
Thank you to all who were able to join us for our second meeting of the Social @ Michigan State group. We were glad to have such great conversation around the topics of social media platforms and content, and we hope you found it helpful as well.
Resources shared at the meeting are available for download at the links below.
Thank you to all who were able to join us for our inaugural meeting of the Social @ Michigan State group. We hope you found it helpful. We intend to have these meetings on a quarterly basis. Our next meeting date is to be determined, but we will announce it via this email list and the Facebook group so please stay tuned. We are also exploring different meeting venues. If you have a location that might serve the group’s needs (holds 80+ people, has a full tech presentation set-up, and is free to campus units), we’d love to hear from you. Please contact Katie Kelly with your suggestions.
Resources shared at the meeting are available for download at the links below: