Campus Community

The Creating a Content Strategy workshop was held on November 3, 2020. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Using Insights to Guide Content workshop was held on November 19, 2020. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Social Media Listening workshop was held on January 21, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Instagram: Grid & Stories workshop was held on February 18, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Creating Video for Social Media workshop was held on March 18, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Designing for Social Media workshop was held on April 21, 2021. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Using Social Analytics workshop was held on July 14, 2022. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Conducting and Analyzing Competitive Research workshop was held on October 27, 2022. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

The Accessibility on Social Media workshop was held on September 7, 2023. Please see below for assets shared during the workshop, as well as a recording for on-demand viewing.

• Presentation deck (available as PDF download)
• Watch on demand (available on YouTube)

Ellen Doepke and Katie Bylin shared insights gleaned from 2021 social media content on institutional channels, as well as predictions and platform updates to plan for in 2022.

• Presentation slide deck

Ellen Doepke and Katie Bylin shared information about how the algorithms on various social media channels work, and tips for constructing content to optimize for the channels.

• Presentation slide deck
• Sprinklr documentation for baseline dashboard templates (access limited to members of the MSU Sprinklr Users Team)

The February 23, 2021, meeting featured lightning round presentations from Social @ Michigan State community members. We would like to thank our colleagues for sharing their insights with our group. The presentation slide decks are available below.

• Live Storytelling - Cara Kaye, Athletics
• Visual Storytelling - Nick Shrader, Infrastructure Planning & Facilities
• Instagram Reels - Katie Bylin, University Communications
• Gen Z Speak - Katie Nye and Linda Karbo, Residence Education and Housing Services
• 2020 Insights & 2021 Trends - Ellen Doepke, University Communications

The December 3, 2020, meeting featured a guest speaker. Tyler A. Thomas, Senior Director of Integrated Content, University of Nebraska-Lincoln, shared his presentation "Pandemic Punching Bag: Managing Social Media & Your Health In a Pandemic."

• Slide deck

The July 23, 2020, meeting featured updates and presentations related to advocacy and issues management on social media. Resources shared at the meeting are available for download at the links below.

• Social Media Advocacy, shared by David W. Bertram, Associate Vice President for State Relations, and Jeremy C. Reuter, Director for Statewide Advocacy
• Trolls, Issues and Negativity, and Election Season Communications, shared by Katie Kelly, University Communications
• Zoom Meeting Recording (watch on MSU MediaSpace)

We continue to push out our back-to-campus campaign efforts on the institutional social media accounts. Please help share and use the hashtag #SpartansWill when encouraging Spartans to practice safety measures.

The December 19, 2019 meeting featured lightning round presentations from several campus communicators. Resources shared at the meeting are available for download at the links below.

• Full slide set (all presentations combined)
• Solo Social: Success as a One-Person Social Media Team, shared by Katheryn Sullivan Kutil, MSU College of Veterinary Medicine and Veterinary Medical Center
• Text Over Video, shared by Anthony Siciliano, University Communications
• Social Media Event Promotion, shared by Morgan Butts and Zoe Kissel, Eli and Edythe Broad Art Museum
• Using UTM Tags and Link Shorteners, shared by Katie Kelly, University Communications
• Graphics: Tricks & Tools (in ~8 minutes), shared by Aaryn Richard, Burgess Institute for Entrepreneurship & Innovation
• Student Takeovers, shared by Lizzy King, Office of the Provost - Undergraduate Education
• Experience Sharing: Designing Environmental Graphics for Social Media, shared by Linda Karbo and Katie Nye, REHS Marketing & Communications
• Trends and Predictions for Social Media in 2020, shared by Ellen Doepke, University Communications
• How to Sketchnote Your Meetings and Workshops, shared by Katie Kelly, University Communications

Several individuals have asked for the vendor used by REHS for environmental graphics installation. Here is the contact they use for their campus work:

Foresight Supersign
1200 Marquette
Lansing, MI 48906
Ph: (517) 487-5071
FAX: (517) 487-6211
Email: signs@foresightgroup.net
Web: http://www.foresightsupersign.com

Resources shared at the meeting are available for download at the links below.

• Guest presentation: College of Arts & Letters Marketing Operations, shared by Ryan Kilcoyne, director of marketing, and Joshua Morey, graphic designer
• Paid Social Media Ideas: shared by Todd Carter, assistant vice president for integrated communications and strategic partnerships, University Communications

Resources shared at the meeting are available for download at the links below.

• Guest presentation: The Michigan Freedom of Information Act at Michigan State University, shared by Rebecca Nelson, director and FOIA officer, and Jacquelynn Kittel, assistant general counsel
• Social Media Analytics 101: shared by Amanda Dyer, director of analytics and insights, University Communications

Resources shared at the meeting are available for download at the links below.

• Digital updates, including group survey results and Sprinklr enterprise rollout status
• Guest presentation: FERPA Basics, shared by Traci Gulick, associate registrar
• Guest presentation: HIPAA Overview, shared by John Hazewinkel, compliance and HIPAA privacy officer, MSU HealthTeam
• Document: Does FERPA or HIPAA apply to records on students at health clinics run by postsecondary institutions?
• Document: Can health care providers invite or arrange for members of the media, including film crews, to enter treatment areas of their facilities without prior written authorization?
• List of tools and tips shared by Social @ Michigan State members
• Guide: How to use Twitter lists to help your social media workflow

Thank you to all who were able to join us for our recent meeting of the Social @ Michigan State group.

A few general announcements were shared:

• Communications and Brand Strategy is working to redesign the social media accounts directory. The current version is an interim design. Stay tuned for additional updates about this process.
• We’re beginning to add campus partners to the Sprinklr social media management platform. We’ll be scheduling demos of the platform around campus in the coming weeks for units interested in learning more. These will be announced via email and the Facebook group.
• We’ll be conducting a membership survey to gather feedback on the Social @ Michigan State group and any suggestions for future meeting topics. As always, feel free to send ideas our way via email to Katie Kelly.

Resources shared at the meeting are available for download at: https://go.msu.edu/DNH

• Presentation deck: Social media platform updates, Communications and Brand Strategy content updates, and paid social tips
• Communications and Brand Strategy content types

Thank you to all who were able to join us for our recent meeting of the Social @ Michigan State group.

The presentation deck, available for download here, includes the following:

• Communications and Brand Strategy updates and announcements
• Checklist for transitioning staff management of social media accounts
• Social media climate update
• How to avoid issues on social media
• Branding resources for social accounts

Thank you to all who were able to join us for our March Social @ Michigan State group meeting.

Resources shared at the meeting are available for download at the links below.

• Platform update slides: Ellen discussed changes across various social media platforms.
• ComArtSci presentation: Nicole Szymczak and Nikki O’Meara shared the MSU College of Communication Arts and Science social media strategy.
• Social analytics template: Nikki also shared the social analytics template the college uses for tracking engagement on social media. It is available as a Google spreadsheet, and an Excel version is also available at the link above.

Thank you to all who were able to join us for our fourth Social @ Michigan State group meeting.

Resources shared at the meeting are available for download at the links below.

• Platform update slides: Ellen discussed changes across various social media platforms.
• Social strategy: We shared our updated social media strategy, including the content types we use on institutional accounts and the filters we keep in mind when choosing content to share on the accounts.
• Video tools: Ellen mentioned a list of recommended tools for creating video provided by a social media video conference she recently attended. You can find the list at: https://www.bhphotovideo.com/find/wishlist.jsp#/D567B79085/
• Social media asset sizes: We discussed the importance of sizing cover and profile images to fit the platform. Here is a reference you might find useful: https://sproutsocial.com/insights/social-media-image-sizes-guide/.

Thank you to all who were able to join us for our third meeting of the Social @ Michigan State group.

Resources shared at the meeting are available for download at the links below.

• Road trip recap and intern management slides: Ellen discussed the #MSURoadTrip and lessons learned from the project. She also shared tips on working with social media interns.
• Intern checklist: Bill Morgan shared a checklist for hiring and managing interns as part of the Internships@State program. Additional information is available at: https://careernetwork.msu.edu/channels/find-jobs-or-internships/
• Snapchat guide: This document is provided to interns and students who are assisting with Snapchat takeovers.
• Storyboard examples – Campus Cuisine and Kool Jeffrey: These are two examples of storyboards for institutional Snapchat account takeovers.
• Trolls, Images, and Open Graph slides: Katie shared information on how to deal with trolls and negativity on social media. She also spoke about image accessibility guidelines, and the importance of adding open graph code to your websites.

As a follow up to the trolls/negativity issue, we also wanted to share an additional resource not discussed at the meeting. The Behavioral Threat Assessment Team (BTAT) is a campus team working to evaluate reported potentially dangerous behavior. If in the course of your work you come across messages that indicate a possible threat of harm to self or others of the campus community, please contact BTAT. You can learn more at http://btat.msu.edu/.

Thank you to all who were able to join us for our second meeting of the Social @ Michigan State group. We were glad to have such great conversation around the topics of social media platforms and content, and we hope you found it helpful as well.

Resources shared at the meeting are available for download at the links below.

• Social platform content and terms of service presentation slides: Ellen discussed the institutional account target audiences for each major social platform, the content these audience members are looking for, and how the audience members typically engage. Katie discussed tips for managing accounts on these platforms and how to avoid violating platform terms of services.
• Story Wars (Instagram, Snapchat, and Facebook Live) presentation slides: Ellen broke down the difference between Snapchat and Instagram Stories, and discussed how Communications and Brand Strategy uses both. She also talked about our experiences with Facebook Live.
• Photo release language template: This is the photo release language approved by the Office of the General Counsel, which Communications and Brand Strategy uses for all our photos and videos.

Thank you to all who were able to join us for our inaugural meeting of the Social @ Michigan State group. We hope you found it helpful. We intend to have these meetings on a quarterly basis. Our next meeting date is to be determined, but we will announce it via this email list and the Facebook group so please stay tuned. We are also exploring different meeting venues. If you have a location that might serve the group’s needs (holds 80+ people, has a full tech presentation set-up, and is free to campus units), we’d love to hear from you. Please contact Katie Kelly with your suggestions.

Resources shared at the meeting are available for download at the links below:

• Presentation slide deck
• Snapchat Guide: This is the document Ellen Doepke shares with those helping us with Snapchat takeovers.
• MSU Hashtags: Ellen also put together this list of common hashtags she uses in institutional account social media posts.
• Social Calendars: These are templates illustrating how Communications and Brand Strategy populates social media channels with various types of content, and a blank template for use in your own unit.
• OA Social Media Planning Calendar: Kayla Iansiti in the Office of Admissions shared this social media calendar template that she uses to coordinate planning with her interns.