What we do
University Communications serves as the central communications office for Michigan State University and is responsible for work in media and public information; marketing; public relations; digital strategy; integrated communications; and strategic partnerships.
We serve as the public voice of the university. We have primary responsibility for institutional interactions with the media, and we help establish MSU’s media communication and public information priorities, processes and procedures.
We take an integrated approach to increasing visibility and building reputation for MSU. From brand campaigns and national media placements to enterprise marketing technology initiatives and paid advertising, we help MSU pursue the strategies, products and tools to deliver the Spartan story of discovery, education and impact.
We work with partners across the university to achieve a strategic communications approach for MSU that is coherent, collaborative and accountable. Through networks, advisory committees, forums and work groups, we establish shared goals, strategies and initiatives; support adoption of enterprise tools and technologies; and elevate performance.