Major Administrative Unit: University Communications
Department: Media and Public Information
Job Title: Senior Communications Manager/Deputy Spokesperson
Job Classification: Senior Communications Manager/S, APSA 15
The Senior Communications Manager/Deputy Spokesperson provides leadership to and direction for the issues management and crisis communications team to build trust and confidence in Michigan State University among the public and other primary audiences as well as strengthen understanding of MSU as a place that values and fosters a safe and inclusive community for all. The Deputy Spokesperson serves as the day-to-day spokesperson for a wide variety of issues and topics. This requires continuous coordination with multiple units, individuals and activities across MSU to maintain an advanced level of situational awareness. The Deputy Spokesperson works with the University Spokesperson to develop communications strategy and content to address reputation-threatening issues. In crisis situations, the Deputy Spokesperson is a crucial part of the crisis communications team, serving as the lead for media relations, and is a conduit for accurate and timely information to the campus community, media and public. In issues management, the Deputy Spokesperson is responsible for identifying, analyzing and collaborating in managing complicated issues and developing strategies to ensure the right messages are communicated by the right people to the right audiences both internally and externally at the right time. The Deputy Spokesperson responds to media inquiries involving university incidents, campus executives and other senior administrators; develops communications strategies to advance administrative priorities and initiatives; advises individuals and units regarding media engagement, risk management and effective messaging; provides media training and coaching to units and individuals in preparation for interviews; serves as a point person for agency coordination and develops effective background and briefing materials.
Researches, produces, writes, shoots and/or edits visual content to be used in MSU’s online digital channels, social media channels, executive communications, national advertising and support media outreach.
The desired candidate will have a minimum of seven years of professional experience in:
To assure full consideration, please apply online at careers.msu.edu by November 21. The posting is No. 909432.
Applications must include:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at https://worklife.msu.edu/your-career/dual-career/.
Major Administrative Unit: University Communications
Division: Marketing and Digital Strategy
Team: Marketing Operations and Innovation
Job Title: Marketing Analyst
Job Classification: Data Resource Analyst, APA 13
The Marketing Analyst for social media listening, social media, earned media and paid media plays a critical role in helping leaders and strategists understand performance, assess opportunities and risks and make data-driven decisions. The position is responsible for gathering data, ensuring data quality, analyzing performance, preparing reports and dashboards and providing insights to inform decisions and improve performance. The position partners with strategists to understand goals and tactics and helps determine the best metrics to evaluate performance and best approach to provide the needed insights. The position identifies opportunities to improve the efficiency and effectiveness of analytics efforts and increase the value of information provided in the areas of focus.
Analysis (Focus: Paid Media, Social Media, Earned Media)
Data Collection, Management and Reporting
Daily Issues Monitoring and Crisis Management Real-time Monitoring
Other Ad-hoc Analysis, Reporting and Issues Management Request
Knowledge equivalent to that which normally would be acquired by completing one or two years of post-bachelor degree work, such as a master's in educational administration, statistics, economics or research methodology; three to five years of related and progressively more responsible or expansive work experience in research design, statistical methods and knowledge of computer hardware and software; or an equivalent combination of education and experience.
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in mathematics, statistics, economics, finance, business analytics or marketing analytics. Three to five years of related and progressively more responsible or expansive experience in the following areas:
Analysis
Ability to conduct in-depth analysis using various tools and techniques; expertise in utilizing spreadsheet software and other analytics tools for data breakdowns, including pivot tables and charts; proficiency in leveraging analysis and visualization tools (e.g., Tableau, Power BI) for insightful data interpretation that answer business and marketing questions; experience in evaluating paid media and social media performance through detailed analytical methods.
Data Collection, Management and Reporting
Use of common techniques for accurately gathering and validating data; knowledge of digital marketing data sets and structures (e.g., web analytics, email analytics, social analytics, advertising data); ability to create custom queries in social media listening tools (e.g., Sprinklr, Brandwatch, Hootsuite, Infegy) to mine data reflecting social media activity; analyzing social listening data to identify conversations and conversation themes that require attention by a marketing and communications team; sourcing and analyzing data from common marketing platforms, such as Facebook, Instagram, Twitter, LinkedIn and paid media vendors; develop reports and create presentations in consumable formats, including dashboards, reports and data visualizations.
General
Self-motivated and team-oriented individual with an aptitude for analytical problem-solving; intellectual curiosity and passion for identifying patterns, meaning and insights in data; ability to turn data into stories that effectively communicate insights; strong attention to detail; ability to coordinate multiple projects; demonstrated accuracy with details and commitment to high standards of quality; strong data analytics skills; skills acquired through presenting analysis and findings to groups and executive leadership; ability to work with cross-functional teams in a dynamic environment; and expert knowledge of Sprinklr, Excel, Power BI, Microsoft Access and Tableau.
Three to five years of experience: designing, testing and implementing complex tagging filters within a social listening tool to capture conversations of interest to a marketing and communications team; generating reports and briefings; visualizing data using tools such as Google Data Studio, Tableau and Power BI; and effectively communicating findings with directors and executive leaders. The job also requires strong data analytics skills; skills acquired through presenting analysis and findings to groups and executive leadership; ability to work with cross-functional teams in a dynamic environment; or an equivalent combination of education, experience, knowledge, skills and abilities are required. Expert knowledge of Sprinklr, Excel, Power BI, Microsoft Access and Tableau.
To assure full consideration, please apply online at careers.msu.edu by October 31. The posting is No. 904907.
Applications must include:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at https://worklife.msu.edu/your-career/dual-career/.
University Communications is hiring student interns to join our Public Relations Information team for 2024. The ideal candidates possess knowledge and skills in writing, graphic design, and or social media planning and production. The interns must be available to work 10 to 15 hours a week during the academic year in increments of 3 to 4 hours, Monday through Friday.
The ideal candidates for this position will have a strong interest in learning more about the tools and strategies used by University Communications (UComms) — the central communications office at Michigan State University — to provide accurate, clear and compelling public information about MSU’s research and administrative activities; to use analytics to examine success and make informed future decisions; and to support the MSU identity by maintaining a high level of quality and consistency across a broad range of multimedia materials.
The candidates will have the opportunity to fully participate in the work of the Public Relations Information team within UComms, assisting the public relations team with a combination of the following projects: website content management; reporting and analytics tagging through PR database platform (Cision); updating and maintaining MSU's expert database; compiling distribution strategies for news releases; and drafting social media posts. The mix of projects will be dictated by departmental needs and timelines, but every effort will be made to provide a rich and rewarding work experience with real learning potential.
*Multiple positions will share these responsibilities.
Please apply either online through Handshake at https://msu.joinhandshake.com/login, job number 8802337, or send the required application materials to comms.hr@msu.edu. If selected for an interview, there may be a task assigned to assess skill level in a particular area.