Skip navigation links

Jobs at University Communications

Staff Positions

Internal Communications Specialist

Position Profile

Major Administrative Unit: University Communications
Department: Media and Public Information
Job Title: Internal Communications Specialist
Job Classification: Editor III, APA13

 

Overview

The Internal Communications Specialist assists in conceptualizing, developing and executing a multi-channel internal communications strategy to ensure MSU faculty, staff and students are informed and engaged. Specialist works closely with the Director of Executive and Internal Communications and other key leaders in University Communications to ensure multiple internal communications products contain appropriate mix of content that is timely, useful and interesting to target internal audiences. Leads major components of projects and initiatives, including but not limited to developing/writing/editing stories for internal communications products, aggregating and editing content for distribution through various channels, websites and fostering two-way, engaged communication. Monitors campus activities for possible inclusion in communications products. Ensures editorial and production deadlines are met. Assists with developing and implementing internal communications plans to support success of university initiatives.

The Internal Communications Specialist is responsible for planning, writing, editing, assembling and producing content for the university’s owned internal communications efforts. This position is responsible for providing writing and editing support for a variety of products in the University Communications group.

 

Characteristic Duties and Responsibilities

  • Works on multiple projects and products at one time, ensuring integration of messaging and seamless execution
  • Assists in conceptualization and development of strategies and tactics to inform and engage MSU faculty, staff and students
  • Directs and manages internal communications channels, such as weekly email, websites and other products
  • Develops and executes strategies and tactics to encourage employee engagement
  • Helps develop and implement comprehensive and targeted internal communications plans and campaigns to support success of university initiatives
  • Executes strategies and tactics, develops content that keeps employees and other key audiences informed
  • Helps manage the creation of assets (photos, videos, graphics, etc.)
  • Seeks out, aggregates and edits stories and other content from multiple sources across the university including the communicator network
  • Manages and moderates in-boxes for content curation
  • Monitors campus events and happenings for possible inclusion in communications products
  • Ensures editorial deadlines are met and quality control of products

 

Unit Specific Education/Experience/Skills

The job requires:

  • Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in journalism, English, public relations, communications or related program
  • Three to five years of related and progressively more responsible or expansive work experience in a PR-related office or newsroom environment; writing and editing a variety of formats such as news releases, articles and web pages; word processing and other web content management software; experience in web content management, maintenance and communication; experience using Associated Press style; or an equivalent combination of education and experience
  • Experience developing and managing communication channels such as e-newsletters, websites, print products and social channels

 

Desired Qualifications

  • Proven experience creating and managing communications products, including layout/desktop publishing
  • Experience creating successful internal staff communications programs or products
  • An understanding of academic organizations and procedures
  • Demonstrated experience working in a content management system; experience using design and photo editing tools (i.e., InDesign, Photoshop)
  • Experience with special media events
  • Application and demonstration of strong news judgment
  • Proven social media experience: experience monitoring/tracking/listening; demonstrated knowledge of social media technology; familiarity with a broad suite of social media tools, including Twitter, Snapchat, Instagram, YouTube, Facebook and others; familiarity with analytics tools

 

How to Apply

To assure full consideration, please apply online at careers.msu.edu by April 8, 2022. The posting is No. 764086. Applications must include a cover letter, resume, and three professional references.

 

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

 

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

 

Together-we-will Statement

The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/

 

 

Public Relations Strategist

 

Position Profile

Major Administrative Unit: University Communications

Department: Media and Public Information

Job Title: Public Relations Strategist

Job Classification: Communications Manager II, APA 14

Overview

As a PR strategist on MSU’s central channel strategy team, you will develop and execute strategies to connect key audiences to stories that communicate MSU’s purpose, values and distinctiveness. You will play a strategic role in driving media coverage to inform and engage national, international and regional audiences to elevate awareness of and recognition for MSU as a leading research university and build support for its mission. The PR strategist will lead major components of initiatives and projects, including but not limited to pitching international, national and major regional media; drafting messages and media materials, shaping and adapting stories and content for distribution through various channels; and working as part of an integrated multichannel team (e.g., social, inbound email, web content hub). You will develop and foster relationships with producers, reporters, editors and media contributors and influencers; build and manage media lists; and build, maintain and strategize against editorial/pitching calendars. The PR strategist will use data to inform strategy, contributing to coverage reports and reporting insights and learnings to leadership. You will work closely with the content/creative team on creation and production of newsworthy stories, collaborate with the larger integrated marketing communications team on multichannel strategies and collaborate with PR/media relations colleagues in University Communications and across MSU to achieve larger goals, coordinate messages and provide support and counsel.

Characteristic Duties and Responsibilities

PR Strategy and Outreach

  • Represent MSU, its people and its purpose well and with integrity in daily interactions with media and others
  • Develop PR strategies to connect key stories elevating MSU as a leading research university with both broad and niche audiences through earned media placements
  • Work collaboratively with audience development director, other channel specialists, content strategists and content creators to increase reach of MSU brand narrative to existing and new audiences
  • Conduct news analysis and media audits to build pitching strategies, provide recommendations to create breakthrough content, evaluate opportunities and provide counsel
  • Build, maintain and strategize against editorial/pitching calendar to ensure relevant and timely communications
  • Apply and demonstrate strong news judgment; juggle tasks and act swiftly to leverage news and trends to generate top-tier, national coverage furthering MSU strategic priorities and brand messaging
  • Build and manage media lists, ensuring they are accurate and up to date
  • Develop and foster relationships with producers, reporters, editors and media contributors and influencers across a variety of beats and categories (i.e., news, lifestyle, science, health, business, technology, etc.); actively pitch international, national and major regional media and generate coverage
  • Develop relationships with a wide network of faculty and staff, including communications colleagues across MSU, to serve as sources for proactive pitches and reactive media inquiries
  • Work daily in Cision media monitoring platform to track and code media placements; develop coverage reports, analyze performance, develop and share insights from data and use key learnings to shape future strategies and tactics
  • Keep a pulse on the ever-changing media landscape, industry news and topic and content trends; provide recommendations on how to apply learnings to MSU’s content strategy to ensure relevant and breakthrough communications and audience experiences
  • Understand connection between earned, owned, paid and shared media and how to bring stories to life across multiple channels

Story Development

  • Evaluate research and other campus stories for national news value; make recommendations on the best way to bring a story to life, including visual assets to make it successful with media and in MSU shared/owned channels
  • Draft materials for media including pitches, releases, key messages, Q&A, fact sheets
  • Collaborate with writers, editors and visual storytellers to shape story content

Collaboration and Leadership

  • Works collaboratively and flexibly with other PR/media relations colleagues in University Communications and in units across campus, facilitating joint efforts, coordinating messages and providing support and counsel
  • Collaborates with larger integrated marketing communications team to develop institutional-level, multichannel strategies to drive reach, content consumption and engagement of content across various channels
  • Coordinates special university and media events, which may include working with various groups to capture assets, coordinate media and generate buzz
  • Work with content/creative team on planning, creation and production of newsworthy stories gathered through campus sources that position MSU as a leading research university through fresh and engaging content
  • Work on multiple projects at one time, ensuring seamless execution and quality control

Unit Specific Education/Experience/Skills

    The job requires:

  • Knowledge equivalent to that which normally would be acquired by completing a bachelor’s degree program in journalism, marketing, advertising, public relations or related field that prepared individual to communicate effectively with diverse audiences
  • Three to five years of related and progressively more responsible or expansive work experience in public and media relations and/or marketing, including developing and executing PR strategies to drive brand awareness, reputation and affinity
  • Or an equivalent combination of education and experience

Desired Qualifications

  • Five to eight years of related and progressively more responsible or expansive work experience in public relations; agency/client experience developing integrated content is a bonus
  • A passion for earned media relations and a solid understanding of how PR falls within and interacts with the larger integrated communication network (paid, owned, shared)
  • A proven track record of pitching news stories to media and securing top-tier, national coverage in print, broadcast and online media, including social media; demonstrated ability to secure coverage in alignment with organizational and brand strategies
  • Demonstrated ability to both develop and flawlessly execute integrated public relations strategies (including writing, pitching, creating content, collaborating with colleagues, creative problem solving, etc.)
  • Excellent verbal and oral presentation skills; demonstrated ability to build a presentation from scratch and deliver content in a compelling, confident, professional and poised manner
  • Proven ability to translate a variety of complex topics into consumer-friendly stories and media pitches
  • Excellent writing, research and editing skills; strong creative writing skills and the ability to develop unique news and story angles; proficient knowledge of Associated Press style
  • Strong verbal communications skills
  • Experience with visual storytelling through use of photo, video, animations, graphics, charts, etc.
  • Experience working in a fast-paced, daily-deadline environment; ability to work well under pressure
  • Strong leadership and accountability; ability to work with minimal supervision, highly productive and can manage multiple simultaneous projects
  • Proficiency in word processing/presentation software and media database platforms
  • A proven “team player” mentality ready for today’s fast-paced communications environment; flexible, collaborative, positive
  • Experience managing content for social media channels
  • Experience working with influencers
  • Proficiency in Microsoft Office and media database software (like Cision, AP Planner, etc.)

How to Apply

To assure full consideration, please apply online at careers.msu.edu by Jan. 25, 2022. The positing is No. 754386. Applications must include a cover letter, resumes, three professional references and a writing sample.

 

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

 

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Together-we-will Statement

The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/

MSU Board of Trustees Communications Manager

Position Profile 

Major Administrative Unit: University Communications

Job Title: MSU Board of Trustees Communications Manager

Job Classification: Communications Manager II, APA 14

Overview

The MSU Board of Trustees Communications Manager is a dual report supporting the Board for public messaging, announcements and communications needs, and working closely with University Communications on topics, ranging from crisis and issues management activities and emergency planning to promotion of key events and milestones for Michigan State University. This position is responsible for maintaining comprehensive knowledge of diverse issues and requires continuous coordination with multiple departments, units and activities across MSU in order to maintain an advanced level of situational awareness. The position will report to the Secretary of the Board and the University Spokesperson, with daily guidance provided by the Director of Internal and Executive Communication and Deputy Spokesperson.  The position will work closely with all areas of University Communications to stay up to speed on issue management and the ongoing promotion and marketing of the university and key programs. In addition, this role will serve as an editor within University Communications and the BOT Office, providing editing support to talking points, speeches, press releases, video scripts, web content, reports and other written products.

Responsibilities 

  • Supports coordination of communications strategies between the MSU Board of Trustees and University Communications
  • Manages talking points, speeches, presentations and messaging for Board members
  • Develops and organizes communications plans for the Board
  • Develops specialized communications plans for key projects
  • Coordinates special events and prepares honorary resolutions, when needed
  • Contributes to editing of other material within University Communications and BOT Office
  • Manages Board web site and coordination with other key sites as needed
  • Plans and coordinates photo opportunities, videos and media publications in order to inform the public and key stakeholders on Board projects and positions
  • Supports Board members in their communications with diverse range of constituents and media
  • Manages Board email account
  • Provides communications support surrounding all Board meetings and Board functions
  • Monitors media coverage of the Board and assists with corrections and clarifications as needed
  • Provides updated media and social media reports to leadership
 

Unit Specific Education/Experience/Skills

The job requires: knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to area of employment; or an equivalent combination of education and experience.

Desired Qualifications

  • Experience in higher education or government
  • Experience advising senior leaders and/or elected officials
  • Demonstrated ability to synthesize and summarize complex information and communicate clearly and concisely
  • Experience handling sensitive issues with care and discretion
  • Knowledge of AP writing style and editing, and Web writing
  • Knowledge of Freedom of Information Act
  • This position requires, or will require prior to the completion of the probationary period: knowledge of basic personal computer terminology and operations
  • Creating media and announcement plans with tight deadlines
  • Must demonstrate initiative, good judgement and the ability to own projects and manage multiple tasks/assignments
  • Must be able to work effectively with team members and contacts
  • Ability to set and meet goals while working both independently and as part of a team
   

How to Apply

To assure full consideration, please apply online at careers.msu.edu by May 4, 2021. The posting is No. 701390. Applications must include a cover letter, resume, and three professional references.

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.

Student Positions

Student Media/Communications Assistant I

University Communications is hiring student employees to join our team for the summer with the possibility of working fall and spring semesters as well.

Students will assist the marketing insights (social media, website, etc.) division of University Communications with coding and reporting of digital marketing data.


Duties and Responsibilities  

  • Assist in coding and tagging messages by sentiment or content type for social media conversation metrics
  • Utilize Sprinklr software to assess possible reasons for spikes in activity around the brand on social media
  • Utilize Google Analytics and other marketing measurement tools to pull and validate data sets
  • Help evaluate and understand performance data to guide future content, website optimizations and advertising initiatives
  • Potential for involvement in brainstorming, planning and/or creating content for official social media platforms

Required Experience/Skills

  • Good judgement
  • Willing to learn other technology tools and systems
  • Excellent team player 

Required Application Materials

  • Cover Letter
  • Resume
  • References

How to Apply

Please apply either online through Handshake at https://msu.joinhandshake.com/login, job number 6131385, or send the required application materials to comms.hr@msu.edu.

Data Engineer

This student position will play a data support role in the marketing analytics team and work with cross-functional technical teams to implement the appropriate data solutions. They will have experience building databases, data pipelines, and data models. They will also have experience with scripting and programming languages. 

 

Duties and Responsibilities  

Data/Database Management 

  • Meets with stakeholders and technical resources to understand data and analytics needs and requirements of the organization
  • Analyzes and audits data schema; develops data dictionaries 
  • Works with technical teams to connect and/or create new databases and schema; maintains and updates data connections to address any changes in API’s from various data sources; works with vendors to connect solutions to applicable data sources
  • Manages existing and develops new functionality to streamline the integration of data sources with existing and new systems/applications 
  • Provisions data for marketing analysts based on analysis specification and for channel managers to support
  • Ensures compliance with data security and privacy guidelines across project teamscampaign needs; makes data accessible is digestible forms; ensures data quality and integrity

Required Experience/Skills

The job requires advanced studies in Computer Science, Information Systems, Business or related information technology field, with specific coursework in an information technology specialization related to the area of employment, or an equivalent combination of education, experience, knowledge, skills and abilities.  

Experience 

  • Designing, developing, testing and implementing complex data solutions 
  • Manually working with datasets when necessary to process for analysis by data/analytics team 
  • Working with common marketing platforms, experience platforms, databases and datasets, such as Google Analytics, Google Tag Manager, email marketing platforms, and social media marketing platforms 

Knowledge/skills/abilities 

  • Strong professional experience with SQL and Excel 
  • Experience working with relational databases, query authoring (SQL), and working familiarity with a variety of databases
  • Strong analytic skills related to working with unstructured datasets
  • Build processes supporting data transformation, data structures, metadata, dependency and workload management
  • Ability to work with cross-functional teams in a dynamic environment

Desired Qualifications

  • Expert knowledge of MSSQL 

Required Application Materials

  • Cover Letter
  • Resume

How to Apply

Please apply either online through Handshake at https://msu.joinhandshake.com/login, job number 6131830, or send the required application materials to comms.hr@msu.edu.