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University Communications and Marketing
What We Do
Who We Are
Resources
< What We Do
< Who We Are
< Resources
Apply
Give
Visit
Resources
University Communications and Marketing
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Resources
BRAND AND IDENTITY
Brand Strategy Guides
Branded Templates Downloads
Digital Experience Studio
Logos and Marks Downloads
Logo Usage Chart (PDF)
Inclusive Communications Guide
Signature Logo Generator for MSU Units
Graphic Elements Downloads
MSU Editorial Style Guide
MSU Boilerplate Text
Banner Standards - May 2024
MEDIA COMMUNICATIONS
Media Contacts
Issues and Statements
Media Relations Procedures
Campus Media Guidelines
Op-ed Guidelines
Experts Directory
DIGITAL EXPERIENCE
Digital Experience Studio
Get the latest from MSU
WEBSITES
MSU Web Standards
Search Engine Optimization
Sitecore XM Cloud CMS
Cascade CMS
(Legacy support)
SOCIAL MEDIA
Get the latest from MSU
Social @ Michigan State
Social Media Guidelines
Social Media Directory
Sprinklr Enterprise Tool
Social Media Best Practices
Social Media Resources
Meta Ad Pixel
PHOTO AND VIDEO
Photo Guidelines
MSU Photos
Studio Portraits
Filming at MSU
Photo Release Form
MSU ADVERTISING AND LICENSING
University Licensing
Endorsements, Advertising and Sponsorships Policy (PDF)
FAQs and Guidelines: Endorsements, Advertising and Sponsorships
Trademarks and Licensing Policy {PDF)
Sparty Mascot
Copyright Permissions Center
Meta Ad Pixel
ADDITIONAL RESOURCES
Guidelines for Unit Communicators
Standards for Use of Generative AI
Communications Toolkit for Academics
Analytics Resources
Spartan Spirit School Kit Requests
Jobs at University Communications
Thoughtful Restraint