At the close of a challenging year at MSU, an institutional-level holiday greeting and related campaign shared messages of good will and reflected what it truly means to be a Spartan in a way that was appropriate for the season and, more importantly, for the time. The interactive on-campus and social media activities enabled MSU students, faculty, staff, and alumni to give and receive messages of hope and inspiration, hand-written on specially designed Spartan snowflakes. The activities, and the resulting video and feature content, proved popular in MSUToday and social media, providing Spartans near and far with a “A Flurry of Spartan Good Will” and some much-needed comfort and joy.