Todd Carter

Assistant Vice President for Marketing and Brand Strategy

University Communications and Marketing

Olds Hall, 408 W. Circle Drive, East Lansing, MI 48824

tmcarter@msu.edu

Biography

Todd Carter is a dedicated marketing and communications leader with a passion for storytelling and brand building in higher education. As the driving force behind the award-winning Who Will? Spartans Will. campaign, he has helped refresh Michigan State University’s brand and enhance its academic reputation. Todd leads a talented team responsible for brand management, reputation strategy, advertising, content creation, social media, and key digital platforms like MSUToday and msu.edu. He works