Todd Carter  profile photo, shown wearing a dark suit, white shirt and green tie

Todd Carter

Assistant Vice President for Marketing and Brand Strategy

University Communications

Olds Hall, 408 W. Circle Drive, East Lansing, MI 48824

Biography

Todd Carter is a dedicated marketing and communications leader with a passion for storytelling and brand building in higher education. As the driving force behind the award-winning Who Will? Spartans Will. campaign, he has helped refresh Michigan State University’s brand and enhance its academic reputation. Todd leads a talented team responsible for brand management, reputation strategy, advertising, content creation, social media, and key digital platforms like MSUToday and msu.edu. He works

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