Heather C. Swain

Biography

Heather C. Swain leads Michigan State University's branding, marketing, creative and storytelling, digital and experience strategy, and analytics and insights functions. She has worked in senior leadership positions in higher education for more than 20 years. Swain oversaw development of the university’s Spartans Will brand, and under her leadership MSU's marketing communications work has been recognized with numerous awards, including Tellys, Emmys and Addys, as well as top recognition from th