Heather C. Swain
VP and Chief Marketing Officer
University Communications
Olds Hall, 408 W. Circle Drive, East Lansing, MI 48824
Biography
Heather C. Swain leads Michigan State University's branding, marketing, creative and storytelling, digital and experience strategy, and analytics and insights functions. She has worked in higher education for more than two decades and in senior leadership positions for more than 15 years. Swain oversaw development of the university’s Spartans Will brand campaign, and under her leadership MSU's marketing communications work has been recognized with numerous awards, including Tellys, Emmys and
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