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Heather C. Swain

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Heather C. Swain

VP and Chief Marketing Officer

University Communications and Marketing

Olds Hall, 408 W. Circle Drive, East Lansing, MI 48824

(517) 355-7505

swainh@msu.edu

Biography

Heather C. Swain leads Michigan State University's branding, marketing, creative and storytelling, digital and experience strategy, and analytics and insights functions. She has worked in senior leadership positions in higher education for more than 20 years. Swain oversaw development of the university’s Spartans Will brand, and under her leadership MSU's marketing communications work has been recognized with numerous awards, including Tellys, Emmys and Addys, as well as top recognition from th

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Michigan State University

Brand and Identity

  • Brand Studio
  • Branded Templates
  • Boilerplate Text
  • MSU Editorial Style Guide
  • Graphic Elements
  • Logos and Marks
  • Logo Usage Chart
  • Signature Logo Generator for MSU Units

Photo and Video

  • Filming at MSU
  • Photo Guidlines
  • MSU Photos

Digital Experience

  • Digital Experience Studio
  • MSU Web Standards
  • Social @ Michigan State
  • Social Media Directory

Media Communications

  • Campus Media Guidelines
  • Experts Directory
  • Guidelines for Unit Communicators
  • Issues and Statements
  • Media Contacts
  • Media Relations Procedures
  • Op-ed Guidelines
  • FOR MEDIA

Additional Resources

  • University Trademarks and Licensing
  • Policy on Endorsement, Sponsorship and Advertising
  • Sparty Mascot
  • Copyright Permissions Center
  • Jobs at University Communications and Marketing
  • Communications Toolkit for Academics

Contact us

(517) 355-7505

Address

Olds Hall 408 West Circle Drive East Lansing, MI 48824

Releases and Statements

Follow Us

  • Visit our Facebook page
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  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page

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