Todd Carter is a dedicated marketing and communications leader with a passion for storytelling and brand building in higher education. As the driving force behind the award-winning Who Will? Spartans Will. campaign, he has helped refresh Michigan State University’s brand and enhance its academic reputation.
Todd leads a talented team responsible for brand management, reputation strategy, advertising, content creation, social media, and key digital platforms like MSUToday and msu.edu. He works closely with Admissions, Advancement, colleges, and campus communicators to create a unified message that strengthens MSU’s visibility and engagement. Collaboration is at the heart of his work, ensuring that every initiative reflects the university’s mission and values.
With decades of experience in marketing and advertising at leading agencies, including Ogilvy & Mather, Doner, and Campbell-Ewald, Todd brings both industry expertise and a deep appreciation for higher education’s unique challenges and opportunities. He holds a Bachelor of Arts and a Master of Science from the University of Illinois, Urbana-Champaign, and remains committed to learning, mentorship, and the power of strategic communication to inspire and connect.