Todd Carter plays an integral role leading strategic initiatives with units across MSU, including Admissions, University Advancement, MSU’s 17 degree-granting colleges and the University Communicators Network of more than 200 members across campus. His focus is on using compelling storytelling to elevate affinity and esteem for MSU through branding and content. Carter led the team’s work on the Who Will? Spartans Will. integrated brand campaign that won the CASE Platinum Award for Best Practices in Communications and Marketing in 2015.
Prior to joining MSU in 2013, Carter spent more than two decades in marketing and advertising at several nationally recognized agencies, including Ogilvy & Mather, Doner and Campbell-Ewald. He has worked with national brands in a variety of categories, such as Federal Student Aid, Consumers Energy, United States Mint, Carrier Heating and Cooling, National Car Rental, Iams Pet Foods and Ford Motor Company. Carter holds bachelor of arts and master of science degrees from the University of Illinois, Urbana-Champaign.