Emily Gerkin Guerrant is vice president for Media and Public Information. In this role, Guerrant oversees daily media relations related to issues and administration, manages crisis communications and works with the University Communications team to advance strategic communications efforts.
Prior to joining MSU, Guerrant was the senior vice president of marketing and communications at the Michigan Economic Development Corporation, the state’s marketing arm. She managed the strategic direction for all marketing campaigns, including the successful Pure Michigan tourism campaign and the more recent PlanetM campaign to position Michigan as a global leader in mobility and autonomous vehicle development. Guerrant also led strategic media communications projects for the state’s economic development arm, focusing messaging around Michigan’s comeback economy and successes since the end of the recession.
Prior to MEDC, Emily spent 10 years at two statewide public relations agencies where she focused on issues management and advocacy communications. She started her career as a press secretary to state lawmakers and the Speaker of the House in the Michigan Legislature.
Guerrant earned her bachelor’s degree in journalism and political science from Central Michigan University and a master’s degree in public relations from Michigan State University.