Jobs at University Communications

  • Senior Strategic Partner Manager (Enrollment Marketing Focus) - Job posting 653110

    Senior Strategic Partner Manager (Enrollment Marketing Focus)

    Position Profile

    Major Administrative Unit: University Communications
    Job Title: Senior Strategic Partner Manager (Enrollment Marketing Focus)
    Job Classification: Senior Communications Manager, APA 15

    Posting Snapshot:

    In University Communications, we tell the Spartan story every day, ensuring MSU’s mission, values and vibrancy are shared in ways that inform, inspire and engage audiences across Michigan, the nation and the world. We’re the hub for MSU’s latest news and the passionate storytellers who never tire of lifting up the individual strength, collective power and extraordinary impact of Spartans.

    Position Summary

    With a primary focus on recruitment marketing, the senior strategic partner manager will serve as the consultant connecting with the Office of Admissions and other units on campus to support effective marketing and communications to drive action along the enrollment journey. This position will partner in developing an overall effective marketing strategy based on research and data. The position will help manage recruitment-focused marketing research projects, drive strategic projects with longer time horizons and manage innovation initiatives. The senior strategic partner manager also will plan, develop, and manage strategies and tactics to improve prospect experience and enhance critical touchpoints within the prospect’s recruitment journey, particularly focusing on integration of experience across the digital ecosystem. The senior strategic partner manager also will help shape critical touchpoints within the enrolled student experience, particularly during initial transition.

    Duties and Responsibilities

    Recruitment Marketing

    • Builds and maintains positive, productive relationships between University Communications and Admissions to create and implement joint strategic plans to meet university’s recruitment goals; facilitates collaboration among units across campus and engages strategic communicators in joint work to support university’s recruitment goals
    • Leverages and brings to bear resources and expertise of central communications and marketing organization to support MSU’s recruitment goals for domestic in-state, out-of-state and international students, working with all areas in University Communications
    • Partners with Admissions and other campus units to manage relationships with vendors working in the recruitment space including domestic out-of-state and international markets, ensuring brand cohesion and effective return on investment
    • Champions audience-centered communication that enhances the student recruitment experience from lead generation through enrollment with focus on a powerful and cohesive brand experience across the enterprise.
    • Gathers deep audience insight, including helping to manage research projects such as journey mapping and persona definition; develops ways to sustain market intelligence of changing needs of prospective students and their parents, including unique needs of in-state, out-of-state and international students
    • Optimizes marketing strategy at all stages along the prospective student journey using audience insight, marketing research and analytics
    • Develops and drives longer-term strategic projects to enhance enrollment marketing effectiveness over time and leads innovation initiatives to bring new technologies, techniques, practices and ideas into the practice of enrollment marketing at MSU
    • Plans, develops and manages strategies and tactics to enhance critical touchpoints within the prospect’s journey, focusing on critical digital touchpoints and on integration across the entire digital ecosystem including mobile, web platform CMS, social, email, video content and paid media support
    • Manages paid components of recruitment advertising, connecting essential partners in Admissions, University Communications and agencies


    Persistence of Current Students

    • Collaborate to develop and drive strategies that support university efforts to ensure student success through persistence and graduation
    • Act as key contact with campus partners who play an essential role in the student journey, including: Residential and Hospitality Services (RHS), units in the Office of the Provost and Student Affairs and Services, as well as other campus partners
    • Collaborate with college strategic partners to connect, advance and elevate student success efforts happening across campus


    Strategic Partnership

    • Connect the work of Admissions and Student Success with academic colleges and other strategic partner units across campus in alignment with priority Strategic Partner leaders have placed on recruitment and persistence
    • Participate in collaborative content planning and serves as driver for joint content projects
    • Helps identify and coordinate additional external partners to develop content and add capacity as needed
    • Assist with hiring, evaluation and talent development for unit communicators focused on students; helps ensure communicators have necessary skills and identifies skill development needs and opportunities
    • Contribute to identification and development of joint training and educational efforts including new communicator orientation, University Communicators Network, annual communicators conference and other opportunities
    • Lead special projects as assigned


    Required Education/Experience

    • Completion of a 4-year bachelor’s degree in Journalism, Business, Marketing, Advertising, or Public Relations
    • Five to eight years of related and progressively more responsible or expansive work experience in strategic communications and/or marketing communications
    • Recruitment marketing experience
    • Supervision and project management


    Desired Experience

    • Excellent communication and relationship skills
    • More than 10 years of related and progressively more responsible or expansive work experience in strategic communications and/or marketing communications
    • Admissions recruitment marketing experience in large university among out-of-state and international students
    • Knowledge equivalent to that which normally would be acquired by completing an additional two-year master’s degree program in journalism, business, marketing, advertising, English, or public relations
    • Passionate about developing and executing breakthrough ideas to elevate affinity and esteem that advance recruitment marketing goals
    • Relationship management experience is a bonus; experience working in higher education in a large university environment or experience working in a large, matrixed organization
    • A passion for content marketing and a solid understanding of how earned, owned, paid, and shared media work together to carry an organization’s message
    • Outstanding relationship skills; demonstrates poise, inspires trust; brings people together; shows expertise but leaves room for others
    • Proven track record of demonstrated success in building collaborative, productive partnerships resulting in communications products that achieve results
    • Has the confidence to operate independently in a fast-paced environment, but has a proven "team player" mentality and demonstrates leadership and accountability
    • Demonstrated track record of using analytics to improve and plan content; familiarity with and interest in marketing technology
    • Experience in comprehensive, integrated marketing communications planning and content strategy


    How to Apply

    To assure full consideration, please apply via our Careers website here. Applications must include a cover letter, resume, and three professional references.

    About MSU/East Lansing

    Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

    MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.

  • Director of Marketing Analytics - Job posting 639704

    Director of Marketing Analytics | University Relations Assistant Director/S

    Position Summary

    The Director of Marketing Analytics is responsible for developing and leading the marketing analytics function and team for MSU. The director will develop a deep understanding of the business goals driven by marketing and communications at the university, identify areas where analytics can have a substantive impact on the university’s business goals, develop analysis programs and capabilities that deliver critical insights and inform efforts to improve communications and marketing performance, identify and deliver on opportunities to leverage and scale capabilities and solutions across the university, and develop and lead analysts to continuously increase the capability of the team and the value the analytics function creates for MSU. The position will also work to ensure the right data is readily accessible and ensure the analytics team and consumers of marketing analytics are equipped with the right tools for the job.

     

    Duties and Responsibilities

    Leadership

    • Establishes the central marketing analytics team and function, including hiring and developing analytics staff and addressing the need for process and technology to ensure the function provides value to MSU
    • Develops the operating and support model for the analytics function and evolves it over time to meet evolving needs and priorities; identifies best way to leverage and scale capabilities for broader impact
    • Meets with central and unit leadership to develop a deep understanding of the university goals and objectives communications and marketing supports and identifies areas where analytics will have a substantive impact on outcomes
    • Develops partnerships with other MSU units to enhance the overall analytics program capabilities and impact
    • Monitors trends and best practices and advances understanding of digital optimization by sharing with leaders and communications and marketing professionals

    Measurements and Optimization

    • Determines need for and develops data and analytics programs and capabilities to better evaluate performance of communications and marketing programs across all channels (earned, owned, social, and paid); identifies connection between communications and marketing efforts and audience behaviors; oversees social listening efforts and use of listening insights to inform strategy and evaluate performance
    • Works closely with digital experience and content teams to provide insights that inform experience and content strategy
    • Evaluates performance of efforts intended to drive consumption of content and move audiences toward deeper engagement and supportive actions that drive business goals
    • Forms hypotheses and develops tests to continuously learn and improve performance; uses learning to enhance knowledge and results across the university

    Reporting

    • Consults with leadership and communications and marketing managers to understand need for reports, dashboards, and ad hoc analysis; determines best approach to fulfill information needs
    • Works with analytics team to develop reports, dashboards, and ad hoc analyses that provide actionable insights

    Audience Insights

    • Works with experience, content and marketing teams to identify opportunities to connect data related to communications engagement (e.g., engagement with email campaigns) to audience data to provide deeper insights into performance and identify better strategies for improving performance (e.g., identifying audience segments that are underperforming relative to an email marketing campaign)

    Data Literacy/Maturity

    • Develops and manages data literacy efforts to increase marketing data literacy with key stakeholders; helps stakeholders understand what data and analytics can and can’t do
    • Assesses the maturity of measurement and analytics programs and identifies effective ways to increase maturity

    Governance and Infrastructure

    • Understands full scope of communications and marketing data sources and data needed for communications and marketing measurement and optimization
    • Ensures all communications and marketing data is readily available and accessible; works with vendors and/or central MSU IT staff to develop specifications for creating and managing a central communications and marketing data repository
    • Ensures all data and analytics tools and related platforms are properly configured (e.g., tag management) to capture data and insights required to evaluate performance
    • Manages the evaluation, selection and configuration of analytics tools and software
    • Provides specifications and requirements to guide work of data engineers and other technical data staff responsible for making data available to the analytics function
    • Develops processes, approaches, and best practices for measurement and analysis
    • Manages relationships with data and analytics vendors/agencies to secure or develop capabilities beyond those of the internal team, including establishing and managing an effective data infrastructure for marketing analytics and conducting data analysis/modeling

     

    Qualifications

    The desired candidate will have:

    • Knowledge equivalent to that which would normally be acquired by completing one or two years of post-bachelor work, such as in graduate work in business analytics, research methodologies, mathematics, statistics, applied psychology, market research, or computer science
    • Knowledge of marketing principles and promotional methods, including marketing strategy and tactics
    • Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media
    • Higher Education industry knowledge
    • Experience in a marketing or public relations agency

     

    Experience

    Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in mathematics, statistics, economics, applied psychology, business analytics, research methods, or related field; three to five years of related and progressively more responsible or expansive professional work experience in business analytics, marketing analytics, business intelligence, digital marketing, or marketing research, including management of a team; specific experience, knowledge, skills or abilities in the following areas:

    Leadership and Program Development

    • Leading and developing an analytics function
    • Hiring and developing analytics talent
    • Establishing analytics programs and practices
    • Working with leadership to understand business objectives and developing analytics plans to inform strategy and assess performance

    Marketing Analytics

    • Designing and/or managing measurement frameworks
    • Uusing common techniques for accurately gathering and validating data, performing analysis
    • Using analytic modeling using methods such as basic statistics, software-assisted segmentation and linear regression
    • Developing reports and creating presentations in consumable formats, including dashboards, reports and data visualizations
    • Knowledge of digital marketing data sets and structures (e.g., web analytics, email analytics, social analytics, advertising data)
    • Understanding purpose of multichannel attribution models and media mix modeling and understanding typical approaches, methods, challenges and output of both models
    • Using common spreadsheet applications (e.g., Excel), including pivot tables and charting, and common data mining, analysis, visualization, and reporting tools (e.g., Tableau, Cognos, SPSS, R)
    • Hypothesis formation
    • Testing methodologies, including A/B, multivariate and multiarmed bandit experiments
    • Editing databases and performing queries (e.g., Access and SQL), and working with data warehouses and other relational database storage environments
    • Incorporating offline (e.g., point-of-sale) and external online (e.g., CRM) data into an online marketing campaign analysis
    • Developing custom approaches to complex measurement challenges such as video, social and content marketing
    • Understanding how advanced analytics and data science is needed to answer data questions
    • Understanding value of machine learning and artificial intelligence in marketing

    Digital Marketing

    • Experience with common digital marketing platform analytics (e.g., CRM, email, social media, web)
    • Common analytics programs/applications (e.g., Google Analytics, Google Tag Manager, Adobe, Cognos, SAS, SAP)
    • Digital advertising buying models (e.g., CPM, CPC and CPA), types of targeting tactics (e.g., targeting, lookalike modeling, and retargeting), and programmatic ad buying
    • Performance/direct response media metrics (impressions, reach, frequency, cost-per, custom metrics/methodologies, etc.)
    • Census-based tracking (cookie methods and tracking limitations)
    • Analytic applications of marketing technology, including personalization engines, customer data platforms, customer identity and access management systems, multichannel campaign management hubs, content marketing platforms

    General

    • An intellectual curiosity and passion for identifying patterns, meaning, and insights in data
    • Strong conceptual skills and the ability to turn data and statistical information into stories that effectively communicate insights
    • Strong attention to detail and organization skills
    • Ability to coordinate multiple projects
    • Demonstrated accuracy with details and commitment to high standards of quality
    • Self-motivated and team-oriented individual with the ability to drive results
    • Ability to establish and develop strong relationships with departmental and organizational leaders, and champion a culture of continuous learning and improvement
    • Excellent analytical and problem-solving skills
    • Superior written and verbal communication skills
    • Ability to storyboard, write, design and deliver compelling presentations (including effective data visualizations and visual storytelling) to communications managers and senior leaders

     

    How to Apply

    To assure full consideration, please email (Lori Gross – lori@thenlpgroup.net).   The position number is No. 639704.  Applications must include a cover letter, resume, and three professional references.

     

    About MSU/East Lansing

    Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

    MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.

     

  • Strategic Science Storyteller - Job posting 638991

    Strategic Science Storyteller / Communications Manager II

    Position Summary

    As an MSU Strategic Science Storyteller, you'll work in collaboration with other creative team members and with channel strategists to develop content that communicates MSU's mission, values and vibrancy to drive awareness, increase affinity and advance MSU's reputation as a leading research university.

     

    Responsibilities

    • Develop content in key areas, including research and trends in engineering, technology, nuclear science, plant science, agriculture, physical sciences (including physics, astronomy, earth sciences, and chemistry) and health sciences
    • Seek and develop content/story ideas within strategy frameworks, translating complex topics into short- and long-form content
    • Contribute to content development ranging from written to visual to audio of various types (i.e., articles, blogs, video/photo/audio storytelling, etc.)
    • Develop approximately two stories per week that resonate with our audiences and/or are of interest to national news media and help adapt these for multichannel content marketing
    • Regularly access and review data and analytics to understand how content performs and incorporate insights and learnings to help shape future tactics and content
    • Work with the Director of Audience Development to help improve content performance

     

    Qualifications

    The desired candidate will have:

    • Bachelor's degree in science-related field
    • Master's degree preferred
    • Seven to 10 years of related and progressively more responsible or expansive work experience in public relations, journalism or content marketing
    • Experience developing cross-channel content
    • Proven ability to develop quality content that grabs attention, stimulates discussion and is relevant and newsworthy
    • Experience securing media coverage in print, broadcast and online media, including social media
    • Experience reporting and/or drafting ongoing content on a weekly basis
    • A proven "team player" mentality ready for today's fast-paced communications environment
    • Flexible, collaborative, positive
    • A solid understanding of how journalism and storytelling fall within and interact with the larger integrated communication network (earned, paid, owned, shared)
    • Experience with visual storytelling through use of photo, video, animations, graphics, charts, etc.
    • Experience working in a fast-paced, daily-deadline environment
    • Excellent verbal and presentation skills
    • The ability to deliver content in a compelling, confident, professional and poised manner
    • Strong verbal communications skills
    • Strong leadership and accountability
    • The ability to work under minimal supervision
    • Highly productive and can manage multiple simultaneous projects
    • Proficiency in word processing software and proficiency in Microsoft Office and media database software (like Cision, AP Planner, etc.)

     

    Experience

    • Knowledge equivalent to that which normally would be acquired by completing a bachelor's degree program in journalism, marketing, advertising, public relations or related field that prepared individual to communicate effectively with diverse audiences or a bachelor's degree in a science-related field
    • Three to five years of related and progressively more responsible or expansive work experience in professional science, tech and/or health writing
    • Familiarity with scientific/technical terms and the ability to comprehend research and academic writing and "translate" it effectively for different audiences, including the media and the general public, depending on the distribution channel
    • Keen news judgement and proven track record of identifying and producing pitch-worthy news stories or stories with demonstrated (through audience metrics) appeal to target audience
    • Experience translating, with the highest regard for scientific integrity, complex topics and scientific research into accessible, concise, creative and relevant content for a public audience
    • Experience developing engaging content for social media channels
    • Excellent writing, interview, research and editing skills, with proficient knowledge of Associated Press style
    • Or an equivalent combination of education and experience

     

    How to Apply

    To assure full consideration, please email (Lori Gross – lori@thenlpgroup.net).   The position number is No. 638991.  Applications must include a cover letter, resume, and three professional references.

     

    About MSU/East Lansing

    Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

    MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.