Jobs at University Communications

  • MSU Board of Trustees Communications Manager – Job Posting 701390

    MSU Board of Trustees Communications Manager

    Position Profile

    Major Administrative Unit: University Communications

    Job Title: MSU Board of Trustees Communications Manager

    Job Classification: Communications Manager II, APA 14

    Overview

    The MSU Board of Trustees Communications Manager is a dual report supporting the Board for public messaging, announcements and communications needs, and working closely with University Communications on topics, ranging from crisis and issues management activities and emergency planning to promotion of key events and milestones for Michigan State University. This position is responsible for maintaining comprehensive knowledge of diverse issues and requires continuous coordination with multiple departments, units and activities across MSU in order to maintain an advanced level of situational awareness. The position will report to the Secretary of the Board and the University Spokesperson, with daily guidance provided by the Director of Internal and Executive Communication and Deputy Spokesperson.  The position will work closely with all areas of University Communications to stay up to speed on issue management and the ongoing promotion and marketing of the university and key programs. In addition, this role will serve as an editor within University Communications and the BOT Office, providing editing support to talking points, speeches, press releases, video scripts, web content, reports and other written products.

    Responsibilities

    • Supports coordination of communications strategies between the MSU Board of Trustees and University Communications
    • Manages talking points, speeches, presentations and messaging for Board members
    • Develops and organizes communications plans for the Board
    • Develops specialized communications plans for key projects
    • Coordinates special events and prepares honorary resolutions, when needed
    • Contributes to editing of other material within University Communications and BOT Office
    • Manages Board web site and coordination with other key sites as needed
    • Plans and coordinates photo opportunities, videos and media publications in order to inform the public and key stakeholders on Board projects and positions
    • Supports Board members in their communications with diverse range of constituents and media
    • Manages Board email account
    • Provides communications support surrounding all Board meetings and Board functions
    • Monitors media coverage of the Board and assists with corrections and clarifications as needed
    • Provides updated media and social media reports to leadership

    Unit Specific Education/Experience/Skills

    The job requires: knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to area of employment; or an equivalent combination of education and experience.

    Desired Qualifications

    • Experience in higher education or government
    • Experience advising senior leaders and/or elected officials
    • Demonstrated ability to synthesize and summarize complex information and communicate clearly and concisely
    • Experience handling sensitive issues with care and discretion
    • Knowledge of AP writing style and editing, and Web writing
    • Knowledge of Freedom of Information Act
    • This position requires, or will require prior to the completion of the probationary period: knowledge of basic personal computer terminology and operations
    • Creating media and announcement plans with tight deadlines
    • Must demonstrate initiative, good judgement and the ability to own projects and manage multiple tasks/assignments
    • Must be able to work effectively with team members and contacts
    • Ability to set and meet goals while working both independently and as part of a team

    How to Apply

    To assure full consideration, please apply online at careers.msu.edu by May 4, 2021. The posting is No. 701390. Applications must include a cover letter, resume, and three professional references.

    About MSU/East Lansing

    Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

    MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.

  • Director of Marketing Platforms (Chief Product Owner) – Job Posting 698982

    Director of Marketing Platforms (Chief Product Owner)

    Position Profile 

    Major Administrative Unit: University Communications

    Department: Marketing, Public Relations and Digital Strategy

    Team: Marketing Operations and Innovation

    Job Title: Director of Marketing Platforms (Chief Product Owner)

    Job Classification: Comms Assistant Director, APSA 15

    Overview

    Michigan State University is in the process of transforming the way it engages audiences online. The director of marketing platforms is a key member of a marketing operations and innovation team that is leading marketing transformation for the university. MSU’s first priority is elevating digital experience on the web, taking an audience-centered approach using a modern web experience platform. This position serves as the platform owner/leader and will work with content, digital experience and analytics leaders to develop strategies and plans for improving experience and ensure the platform is set up to meet the vision and goals for driving deeper audience engagement and business outcomes across the institution. While focused primarily on the web, the position will also play a role in addressing other marketing platform needs and activities that are mostly departmental, not yet having moved into an enterprise platform. This technical leadership position is key to ensuring ongoing improvement and innovation.

    The Director of Marketing Platforms is responsible for managing core marketing platforms, determining the best platforms to achieve business goals and ensuring the platforms are managed and optimized to achieve business goals. The position partners with communications and marketing leaders to understand business goals and needs and develops requirements and specifications for new platforms and for ongoing development and improvement of existing platforms. The position creates roadmaps for platforms that align with business goals to ensure platforms evolve to meet future needs. The position partners with MSU IT and vendors for support and development and ensures those efforts are effectively serving the needs of the business. The position establishes and manages processes and procedures to ensure efficient and effective execution related to marketing platforms. The position also serves as a resident technical expert advising communications and marketing leaders on trends and best practices and future investments and improvements. 

    Responsibilities

    Marketing technology leadership/product owner

    • Works with business leaders and other subject matter experts to understand business needs and translates those into technical requirements and specifications
    • Evaluates platforms and point solutions and identifies solutions that will best meet business need
    • Works with MSU IT and technology vendors on the implementation and support of marketing technologies; ensures technical partners are performing to expectation
    • Collaborates closely with digital experience, analytics and content leaders on new projects and optimization and innovation efforts
    • Works with business leaders and subject matter experts to provide technical/platform expertise to inform communication/marketing strategy; serves as resident technical expert on all marketing technologies
    • Establishes policies, procedures and governance related to marketing technologies to scale support and ensure efficient and effective use of systems and technical resources
    • Continuously maintains expertise within supported platforms and systems and related industry best practices and trends
    • Represents University Communications, as a subject matter expert, among key groups across campus, including the Web Governance Advisory Committee, Web Dev Café and the Accessibility Review Committee


    Enterprise web experience platform owner/tier one website technical lead

    • Develops deep understanding of enterprise web experience platform in order to manage overall strategy, roadmap and direction of the platform and ensure it evolves in support of the vision and to meet the university’s communication and marketing strategies and goals; plans and oversees ongoing iteration and configuration
    • Leads ideation and prioritization for new features and capabilities; determines most efficient way to address needs (modification of existing components or development of new); ensures UI/UX materials contain appropriate specifications for development sprints
    • Oversees management of a backlog of user interface, platform authoring environment configuration and related tasks and participates in sprint planning sessions
    • Meets with strategic partner/tier 1 units to discuss technical aspects of platform and technical support model; conducts technical reviews for new projects and conducts gap analysis to determine potential need for new/modified components
    • Manages relationship with and performance of platform partners (MSU IT and vendors); ensures technical work on platform is done to required business specifications and requirements and resolves issues
    • Ensures proper setup and configuration for new sites and leads ongoing user acceptance testing processes in coordination with development teams
    • Coordinates with MSU’s central web accessibility team to ensure components and sites meet MSU’s accessibility standards


    Web team leadership

    • Responsible for providing leadership, inspiration and support to members of the web team; ensures team members are engaged and continuously learning and growing; sets priorities and ensures timely completion of assignments
    • Oversees efforts related to the migration of tier two and three websites into the enterprise web experience platform
    • Oversees training and other web support efforts provided by team
    • Develops and/or oversees development and management of all processes, procedures, documentation and systems created to operate an efficient and effective web team supporting websites across the institution

     

    Unit Specific Education/Experience/Skills

    Marketing and Digital Communications

    The job requires: knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in marketing, marketing communications, computer science or related area; three to five years of related and progressively more responsible or expansive work experience in integrated marketing and digital communications; supervision and project management; experience in managing and/or implementing research projects and findings; and experience working with web development, web content management systems, video, and photography. 

    Desired Qualifications

    Experience in a marketing agency/PR firm, corporate and/or higher education marketing environment. Completion of a four-year bachelor’s degree in Human Computer Interaction, Digital Communications, Marketing/Communications, Computer Science, or related field.

    Three to five years of related and progressively more responsible or expansive work experience in the following areas:

    Marketing technology leadership

    • working closely with and advising communications and marketing teams on platform/system capabilities to inform digital strategies;
    • translating web strategy into web development plans that consider digital experience strategy, personas, user journeys, analytics and research;
    • experience working with wireframes and design patterns/systems to enhance experience and drive business outcomes;
    • provide strategic and technical consultation within cross-functional planning efforts related to marketing and communications strategies and goals;
    • understanding of and experience in a product owner role 


    Enterprise web experience platform leadership

    • managing overall strategy, roadmap and direction of enterprise web experience platforms
    • leading efforts to determine priorities for additions/modifications to improve platform
    • developing specifications and requirements for technical teams that are responsible for technical development, systems configuration and setup and integration


    Web team leadership

    • leading, motivating and developing a team;
    • managing and executing numerous website projects and initiatives ranging in size and complexity;
    • proven track record of successfully delivering results in a fast-paced, dynamic environment 


    Knowledge, skills and abilities in the following areas:

    • knowledge of web development (e.g., HTML, CSS, JavaScript);
    • deep technical understanding of web content management systems/digital experience platforms and related tools/technologies;
    • knowledge of accessibility (e.g., WCAG 2.0);
    • strong technical and analytical skills and abilities;
    • knowledge of trends and best practices in web development;
    • basic knowledge of security, systems administration, hosting, integration as it relates to websites and related platforms;
    • excellent written and verbal communications skills;
    • excellent project management skills;
    • knowledge and experience with waterfall and agile workflow methodologies

    Or, an equivalent combination of education, experience, knowledge, skills and abilities.

    How to Apply

    To assure full consideration, please apply online at careers.msu.edu by April 27, 2021. The posting is No. 698982. Applications must include a cover letter, resume, and three professional references.

     About MSU/East Lansing

    Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

    MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.