Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
Michigan State University
University Communications and Marketing
  • Apply
  • Give
  • Visit

University Communications and Marketing

  • What We Do
  • |
  • Who We Are
  • |
  • Resources
University Communications and Marketing
  • What We Do
  • Who We Are
  • Resources

< What We Do

< Who We Are

< Resources

  • Apply
  • Give
  • Visit

Social @ Michigan State

We post, snap, tweet, and connect. We work together and we share our stories with the world.

University Communications and Marketing >

Social Media

Getting Started with Social Media

Michigan State University

Brand and Identity

  • Brand Studio
  • Branded Templates
  • Boilerplate Text
  • MSU Editorial Style Guide
  • Graphic Elements
  • Logos and Marks
  • Logo Usage Chart
  • Signature Logo Generator for MSU Units

Photo and Video

  • Filming at MSU
  • Photo Guidlines
  • MSU Photos

Digital Experience

  • Digital Experience Studio
  • MSU Web Standards
  • Social @ Michigan State
  • Social Media Directory

Media Communications

  • Campus Media Guidelines
  • Experts Directory
  • Guidelines for Unit Communicators
  • Issues and Statements
  • Media Contacts
  • Media Relations Procedures
  • Op-ed Guidelines
  • FOR MEDIA

Additional Resources

  • University Trademarks and Licensing
  • Policy on Endorsement, Sponsorship and Advertising
  • Sparty Mascot
  • Copyright Permissions Center
  • Jobs at University Communications and Marketing
  • Communications Toolkit for Academics

Contact us

(517) 355-7505

Address

Olds Hall 408 West Circle Drive East Lansing, MI 48824

Releases and Statements

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page

If you're having accessibility issues, please let us know.

Know MoreTransparency Reporting: Budget & Salary/Compensation
Michigan State University
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|

Social Media Strategy

There's a lot more to it than just clicking "post." Learn some best practices for developing a social media strategy.

Create a Plan

Monitoring and Listening

Do you have a process in place for monitoring social media conversation? We'll show you how to get started.

Discover Insights

Analytics

Having a foundation of analytics will help you to measure the success of your communications efforts.

Explore Data

Hone Your Craft

HONE YOUR CRAFT

Best Practices

Operating effectively and efficiently is important for all communicators. It may be especially important when you're juggling content for multiple social media channels. Check here for information on how to manage and maintain your MSU accounts in an efficient manner and in support of the MSU brand.

Learn More
A graphic illustration of a dark green award ribbon. The dark green circle, with two ribbon tails, has a lighter green ring of star points bordering a white circle. There is a light green checkmark in the middle of the circle.
A dark green toolkit illustration, with a light green gear shape on the front of the box.

Social Media Resources

The resources section offers a compilation of tools and sources of information on a variety of topics related to social media. Whether you're an army of one or a team of many, find what you need to get the job done.

Find Solutions

 

Members of our Social @ Michigan State campus community can submit anonymous questions related to social media management by using our question submission form.

Questions will be answered in an upcoming issue of the S@MS monthly newsletter. Subscribe at https://go.msu.edu/SocialSubscribe.