We recognize that the majority of employees who manage social media accounts at Michigan State University have other professional responsibilities as well. There are very few individuals who spend 100 percent of their work doing social media marketing.
We also recognize that the world of social media is ever-changing. It takes time and effort to stay up to date on the newest platforms, changes in the ways platforms function, and methods for getting the most effective results from your content. We hope these webpages can serve as a resource for you to alleviate some of the effort required for staying current on the field.
These Best Practices pages were designed to share information for how to manage and maintain your MSU accounts in an efficient manner and in support of the MSU brand.