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Sprinklr Enterprise Social Media Platform

Sprinklr is an enterprise social media management system used by University Communications and units across campus to manage their social media presence. The tool allows for scheduling and publishing content, monitoring accounts, reporting analytics with custom metadata, researching conversation themes, providing clickable links on Instagram posts and embedding social media posts or feeds on webpages, all from one platform interface. University Communications provides training and documentation resources, and our team supports users across campus.

Learn more about platform benefits and view a demo video below. 

Platform Benefits

Increase Team Efficiency

  • Draft and schedule all your social media content in one space.
  • Monitor conversations and activity on accounts (Facebook page, Twitter, Instagram, LinkedIn, YouTube, and more.)
  • Schedule automatic delivery of customized analytic reports to anyone on your team.
  • Use from any computer or smartphone for on-the-go work.

Work Collaboratively

  • Share account access and analytics among teams within your department or college using customized workflows. (Requires one seat per staff member. Seats cannot be shared.)
  • Develop workflows to assign message tasks to other team members.
  • Create restrictions on what an individual user seat can do in the system. For example, allow student interns to draft content without posting to accounts.
  • Share campaigns and assets with other department or campus users for campus-wide communications initiatives.
  • Join our campus user community and share tips on how to make the most of the tool.

Hone Unit Strategy

  • Gather all your account analytics in one place, and report on the account, channel, program, department, or college level.
  • Create highly customizable reports with hundreds of available metrics, or create your own metrics for reporting.
  • Add custom meta-data to your posts to report in ways not available from native platform analytics.
  • Gather research on audience and relevant topic conversation using the Quick Search listening tool, helpful for testing messaging and developing a communications, pitch and SEO strategy.

Save Your Budget

  • University Communications pays the enterprise costs associated with setting up and maintaining the system.
  • Units only pay for their seat(s) to access the system.
  • University Communications does the work of building your user environment and training your staff, allowing you to focus on your content and strategy. 
  • Seat costs are lower than the public Sprinklr rate.

Learn More and Request Access

Units interested in discussing seat allocations, price and how to purchase access to the Sprinklr system should contact University Communications via email at for more information. As part of the account creation process, units will be asked to sign a memorandum of understanding agreeing to pay for their seat access. University Communications staff will then work with the unit to develop the unit’s Sprinklr workspace, import their accounts, and train team members.

Sprinklr Platform Demo

View a preview of key features available to MSU Sprinklr users, including scheduled publishing, reporting, link in bio, and web galleries.

Sprinklr Learning & Resources

Video Tutorials

View MSU-specific Sprinklr training videos on YouTube. These videos cover everything from setting up your accounts to deep analytics with custom field tagging.

Watch on demand

Documentation Library

View our curated Sprinklr documentation library. Access is limited to Sprinklr users via SharePoint login. Contact to request access. 

Access on SharePoint