Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
Michigan State University
University Communications and Marketing
  • Apply
  • Give
  • Visit

University Communications and Marketing

  • What We Do
  • |
  • Who We Are
  • |
  • Resources
University Communications and Marketing
  • What We Do
  • Who We Are
  • Resources

< What We Do

< Who We Are

< Resources

  • Apply
  • Give
  • Visit

Telling Your Story: A Step-by-Step Process

University Communications and Marketing > Academic Toolkit >

Telling your Story

Brand and Identity

  • Brand Studio
  • Branded Templates
  • Boilerplate Text
  • MSU Editorial Style Guide
  • Graphic Elements
  • Logos and Marks
  • Logo Usage Chart
  • Signature Logo Generator for MSU Units

Photo and Video

  • Filming at MSU
  • Photo Guidlines
  • MSU Photos

Digital Experience

  • Digital Experience Studio
  • MSU Web Standards
  • Social @ Michigan State
  • Social Media Directory

Media Communications

  • Campus Media Guidelines
  • Experts Directory
  • Guidelines for Unit Communicators
  • Issues and Statements
  • Media Contacts
  • Media Relations Procedures
  • Op-ed Guidelines
  • FOR MEDIA

Additional Resources

  • University Trademarks and Licensing
  • Policy on Endorsement, Sponsorship and Advertising
  • Sparty Mascot
  • Copyright Permissions Center
  • Jobs at University Communications and Marketing
  • Communications Toolkit for Academics

Contact us

(517) 355-7505

Address

Olds Hall 408 West Circle Drive East Lansing, MI 48824

Releases and Statements

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page

If you're having accessibility issues, please let us know.

Know MoreTransparency Reporting: Budget & Salary/Compensation
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|

“It’s important to tell stories. We respond to stories and science is one of the greatest stories that humans have lived through. Communication is not something extra you add on to science. It is the essence of science.” — Alan Alda, actor and founder, Alan Alda Center for Communicating Science, Stony Brook University

Becoming skilled at communicating beyond peers and journals is a step-by-step process.

Step 1: Setting Goals and Objectives
Step 2: Figuring out the "So What?"
Step 3: The Message Box
Step 4: Writing Clear Messages

Resources

COMPASS science communications
Alan Alda Center for Communicating Science