“It’s important to tell stories. We respond to stories and science is one of the greatest stories that humans have lived through. Communication is not something extra you add on to science. It is the essence of science.” — Alan Alda, actor and founder, Alan Alda Center for Communicating Science, Stony Brook University
Becoming skilled at communicating beyond peers and journals is a step-by-step process.
Step 1: Setting Goals and Objectives
Step 2: Figuring out the "So What?"
Step 3: The Message Box
Step 4: Writing Clear Messages