Audiences and ContentIn University Communications’ experience, Twitter is particularly effective for reaching alumni, current students, faculty, and staff audiences.
Content that we’ve found to be most engaging for alumni includes questions, nostalgia, and pride points. Alumni audience members tend to engage through commenting, sharing, and reading content.
Content that we’ve found to be most engaging for current students includes user-generated content, authentic conversations, humor, and visuals. Current students tend to engage through creating content, voicing opinions, and reading content.
Content that we’ve found to be most engaging for faculty and staff includes announcements of grants and coverage of research. These audience members tend to engage by sharing content.