Thanks in part to the rise of social media, communications are becoming more and more driven by visuals. There has never been more information available to individuals at one time through so many media outlets. The never-ending scroll of messages on social media platforms can become a blur. The only way to attract the focus of your audience members is to stand out in their social media streams. And the best way to do this is through visual communications.
The best method for visual communications will vary, depending on the message, the platform being utilized, and the audience being targeted. The best method for your unit will also depend on resources and capabilities of your team. Luckily, there are now tools to help make creating visual communications easier.