LinkedIn is unique in that accounts and conversation activity are tied to individuals, and are primarily used for business networking. The most important step in utilizing LinkedIn as a communications tool is to completely fill out your own user profile with current, accurate information, particularly as it relates to your role at MSU.
Audiences and Content
The official university page is managed by University Communications, with a primary target audience of alumni, faculty, and staff.
Content that we’ve found to be most engaging for alumni includes questions, nostalgia, and pride points. These audience members tend to engage with content through commenting, sharing, and reading.
Content that we’ve found to be most engaging for faculty and staff includes research, grants, and pride points. Faculty and staff tend to engage through sharing our content.
We encourage campus communicators to share content with these audiences by posting to the LinkedIn page, keeping these audience needs and wants in mind.
Help and Support
The LinkedIn Help Center is a robust resource for questions regarding the use of the platform. Visit linkedin.com/help as a first step in learning about the platform and for troubleshooting any issues.
How should I use LinkedIn at MSU?
Below are links to relevant resources shared at Social @ Michigan State events. See the meetings and workshops lists on the Campus Community page for additional information regarding these events.