Instagram is a good social media platform for sharing videos, images, and graphics with your audience. It is first and foremost a visual platform. Linking to other sites from individual posts is not allowed, although you may highlight one link in your account profile.
Audiences and Content
In University Communications’ experience, Instagram is particularly effective for reaching prospective and current students.
Content that we’ve found to be most engaging for prospective students includes videos, causes, and images sharing brand personality. These audience members tend to engage with content through watching and collaboration.
Content that we’ve found to be most engaging for current students is user-generated content, authentic conversations, humor, and visual graphics. Current students tend to engage through creating content, voicing opinions, and reading our content.